CurioCity
To inspire young people and show the impact of industry, I designed a pixel-art virtual game with engaging characters, immersive environments, and merchandising that builds community and loyalty.
project overview
Promoting research in new generations can greatly affect the economy and industry of the future. To achieve this, a virtual game with pixel art aesthetics was developed where young people could see the implications and importance of the industry in the economy of their imaginary world.
the Approach
The project combined user-centered design with playful, engaging visuals. Pixel-art characters were crafted to create emotional connections, while environments and interactions were designed to make the game both fun and educational.
Merchandising was strategically created to resonate with the target audience, reinforcing brand loyalty and community around the game.
Design decisions were guided by research into the target audience, analyzing their preferences, habits, and the types of visuals that captured their attention. This insight helped shape characters, environments, and merchandising that not only conveyed the project’s message about industry and economy but also engaged users effectively.
Color was key in engaging users and reinforcing the project’s message. I chose vibrant, playful hues that captured attention while reflecting community building and industrialization, evoking energy, curiosity, and optimism to create a cohesive visual identity.
Conclusion
This project allowed me to strengthen my skills in visual storytelling, user research, and design strategy. I developed engaging graphics and merchandising that captured the audience’s attention while effectively conveying the project’s objectives.
